Definition

The quality of not being honest or genuine in feelings or expressions.

Example

Her insincerity was evident when she pretended to be happy for her friend's success.

Conversation

I really can't stand his insincerity during our meetings.

Yeah, it's hard to trust someone who isn't genuine.

Exactly! It makes me question everything he says.

I know what you mean; sincerity is so important in friendships.

Synonyms & Antonyms

Root Explanation

Insincerity is formed from "in-" (meaning not) and "sincerus" (from Latin, meaning pure or untainted) and the suffix "-ity" (meaning the state or quality of). The word describes the state of not being pure or genuine in one's feelings or expressions.

Memory Tip

Think of 'not' ('in-') being combined with 'pure' ('sincerus') to remember that insincerity means a lack of genuine feelings.

Visually Confused Words