IPA: /ˌɪnəˈveɪtɪvnəs/
KK: /ɪnəˈveɪtɪvnəs/
The quality of being creative and introducing new ideas or methods.
The company's success is largely due to its innovativeness in product design.
Innovativeness → It is formed from "innovate" (from Latin "innovare", meaning to renew or change) and the suffix "-ness" (meaning the state or quality of). The word "innovativeness" refers to the quality of being innovative or introducing new ideas.
Think of 'renewing' or 'changing' something — that's what innovativeness means, the quality of bringing new ideas.