IPA: /ˈɪnəˌveɪtɪv/
KK: /ˈɪnəˌveɪtɪv/
Describing something that introduces new ideas, methods, or products that are creative and original.
The company is known for its innovative approach to technology.
Innovative → It is formed from "in-" (meaning into or not) and "novare" (meaning to make new). The word "innovative" describes the act of making something new or introducing new ideas.
Think of 'making new' ('novare') and 'into' ('in-') — that's why innovative means introducing new ideas.