IPA: /ˌɪnəˈveɪʃən/
KK: /ɪnəˈveɪʃən/
The process of creating new ideas, methods, or products that improve or change something.
The company's focus on innovation has led to many successful products.
Innovation is formed from "in-" (meaning into) and "novare" (meaning to make new). The word describes the act of making something new or introducing new ideas or methods.
Think of 'making something new' — 'in-' means into, and 'novare' means to make new. This helps you remember that innovation is all about introducing new ideas.