Definition

A formal approval or support for something, often in a public way.

Example

The celebrity's indorsement of the product helped boost its sales significantly.

Conversation

Did you see the indorsement that celebrity gave to that new product?

Yes, I did! It really made me curious about it.

I wonder if their indorsement actually influences people's buying decisions.

It probably does, especially if the celebrity is popular.

Synonyms & Antonyms

Root Explanation

Indorsement → It is formed from "in-" (meaning in or on) and "dorsum" (from Latin, meaning back). The word originally referred to writing on the back of a document, thus indicating approval or support.

Memory Tip

Think of writing 'on the back' ('dorsum') of something to show your support or approval — that's what indorsement means.

Visually Confused Words