Definition

A short visual or audio sequence that shows the name or brand of a broadcaster or service, often used in media.

Example

The television channel played an ident before the start of the show.

Conversation

Have you seen the new show that uses a cool ident at the start?

Yeah, I noticed that! It really sets the mood.

I think it's great how they use the ident to grab attention right away.

Definitely! It makes it feel more professional.

Synonyms & Antonyms

Root Explanation

Ident is derived from the Latin root 'idem' (meaning the same). The word 'ident' refers to something that is the same or identical.

Memory Tip

Think of 'the same' in Latin ('idem') to remember that 'ident' refers to something that is identical or the same.

Visually Confused Words