Definition

The process of generating and developing new ideas or concepts.

Example

During the brainstorming session, the team focused on ideation to come up with innovative solutions.

Conversation

I've been thinking about the process of ideation lately.

Oh really? What brought that up?

I just feel like brainstorming can lead to some amazing ideas.

Definitely! It's all about letting your creativity flow during ideation.

Synonyms & Antonyms

Root Explanation

Ideation is formed from "idea" (from Greek "ἰδέα" (idea), meaning form or pattern) and "-tion" (meaning the action or process of). The word refers to the process of forming ideas or concepts.

Memory Tip

Think of the Greek word for form or pattern ('idea') to remember that 'ideation' is the process of forming ideas.

Visually Confused Words