IPA: /ˈhʊkiər/
KK: /ˈhʊkiər/
More like a hook; having the quality of being attractive or engaging in a way that draws attention.
The new marketing campaign is even hookier than the last one, capturing more interest from customers.
Comparative: hookier
Superlative: hookiest
The word 'hookier' is derived from 'hook' (from Old English 'hōc', meaning a curved or bent tool) and the suffix '-ier' (meaning one who does or is associated with). Therefore, 'hookier' refers to someone or something that is more like a hook or has the qualities of a hook.
Think of a 'hook' as a curved tool and remember that 'hookier' describes something that is more like a hook.