IPA: /həˈrɛsiˌɑrk/
KK: /hɛˈrɛsiˌɑrk/
A person who is the main leader or supporter of a belief that goes against the accepted teachings of a religion.
The heresiarch was known for challenging traditional doctrines and attracting a following.
Heresiarch is formed from "hairesis" (meaning choice or sect) and "archon" (meaning ruler or leader) in Greek. The term refers to a leader of a sect or heresy, someone who leads a group with beliefs that deviate from established doctrine.
Think of a 'leader' ('archon') of a 'sect' or 'choice' ('hairesis') — that's why heresiarch means a leader of a heretical group.