IPA: /ˌɡʊdˈwɪl/
KK: /ˈɡʊdˌwɪl/
A positive feeling or relationship that helps create trust and support, often seen in business or personal interactions.
The company built goodwill with its customers by providing excellent service and support.
Goodwill is formed from "good" (from Old English "gōd", meaning virtuous or beneficial) and "will" (from Old English "willan", meaning to wish or desire). The term "goodwill" refers to a positive disposition or intention towards others, embodying the idea of wishing well for someone.
Think of 'good' as something virtuous and 'will' as a desire or intention. This helps you remember that goodwill means having a positive intention or wish for others.
No commonly confused words.