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goodwill

Intermediate (B1)

IPA: /ˌɡʊdˈwɪl/

KK: /ˈɡʊdˌwɪl/

noun
Definition

A positive feeling or relationship that helps create trust and support, often seen in business or personal interactions.


Example

The company built goodwill with its customers by providing excellent service and support.


Conversation
Sloth A
I really appreciate how much goodwill our community shows during events.
Sloth B
Absolutely! It's great to see everyone come together for a common cause.
Sloth A
Yeah, I think that goodwill makes our neighborhood feel more like a family.
Sloth B
For sure! It really strengthens our bonds and makes us all feel supported.

Synonyms & Antonyms
Synonyms
benevolence
kindness
favor
Antonyms
animosity
hostility
indifference
Root Explanation

Goodwill is formed from "good" (from Old English "gōd", meaning virtuous or beneficial) and "will" (from Old English "willan", meaning to wish or desire). The term "goodwill" refers to a positive disposition or intention towards others, embodying the idea of wishing well for someone.

Memory Tip

Think of 'good' as something virtuous and 'will' as a desire or intention. This helps you remember that goodwill means having a positive intention or wish for others.

Visually Confused Words

No commonly confused words.

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