Definition

Describing something that uses tricks or clever ideas to attract attention, often in a way that seems superficial or not serious.

Example

The advertisement was very gimmicky, using flashy graphics to grab people's attention.

Conversation

Have you seen that new coffee shop in town?

Yeah, I went there last week, but it felt a bit gimmicky to me.

Really? I thought the decorations were kind of fun.

They were, but I prefer places that feel more genuine.

Synonyms & Antonyms

Root Explanation

Gimmicky → The word is derived from 'gimmick' (originating from the early 20th century, possibly from the American slang 'gimmick', meaning a trick or device) and the suffix '-y' (meaning characterized by). The term 'gimmicky' describes something characterized by tricks or devices that are often superficial or deceptive.

Memory Tip

Think of a 'gimmick' as a trick or device, and remember that 'gimmicky' means something that is characterized by such tricks.

Visually Confused Words