Definition

The use of clever tricks or devices to attract attention or promote something, often seen as superficial or insincere.

Example

The advertisement was filled with gimmickry to catch the viewer's eye.

Conversation

Did you see that new commercial?

Yeah, it was full of gimmickry to grab attention.

I know, right? Sometimes it feels like they rely too much on it.

Totally, I'd prefer a straightforward message instead.

Synonyms & Antonyms

Root Explanation

Gimmickry → The word is derived from 'gimmick' (originating from the early 20th century, possibly from the slang term 'gimmick', meaning a trick or device) and the suffix '-ry' (meaning a collection or state of). Thus, 'gimmickry' refers to the state or collection of tricks or devices used to attract attention or create interest.

Memory Tip

Think of 'gimmick' as a trick or device, and remember that 'gimmickry' means the collection or use of such tricks.

Visually Confused Words