Definition

A clever or unusual trick or device used to attract attention or promote something, often seen as a way to deceive or mislead.

Example

The new phone has a gimmick that allows it to charge wirelessly.

Conversation

Have you seen that new coffee shop downtown?

Yeah, I went there yesterday, but it felt like a bit of a gimmick to me.

Really? What made you think that?

The way they advertise their drinks seemed more about the look than the taste.

Synonyms & Antonyms

Definition

To add special features or tricks to something in order to attract attention or make it more interesting.

Example

The company decided to gimmick their new product to stand out in the market.

Tense Forms

Conversation

Have you seen the new show they gimmick with all those special effects?

Yeah, I watched it last night! It was quite entertaining.

I think they try too hard to gimmick everything these days.

Root Explanation

Gimmick is believed to originate from American English, possibly derived from the word 'gimmick' meaning a trick or device used to attract attention or create interest. The exact etymology is uncertain, but it is often associated with the idea of a clever or deceptive device.

Memory Tip

Think of a clever trick or device that grabs attention — that's what a gimmick is all about.

Visually Confused Words