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franchising

Intermediate (B1)

IPA: /ˈfrænˌtʃaɪzɪŋ/

KK: /ˈfrænˌtʃaɪzɪŋ/

noun
Definition

The process of allowing someone to operate a business using the brand and business model of another company.


Example

Franchising has become a popular way for entrepreneurs to start their own businesses with established brands.


Conversation
Sloth A
Have you ever thought about franchising your own business?
Sloth B
Actually, I have! It seems like a great way to expand.
Sloth A
Right? I heard it can be less risky than starting from scratch with a new idea.
Sloth B
Exactly, and you get to use a proven business model with franchising.

Synonyms & Antonyms
Synonyms
licensing
distribution
affiliation
Antonyms
independence
separation
disassociation
verb
Definition

To grant the rights to sell a company's products or services in a specific area, usually under the company's brand name.


Example

The company is franchising its popular restaurant chain to expand its reach.


Tense Forms

Past: franchised

Past Participle: franchised


Conversation
Sloth A
Have you ever thought about franchising your business idea?
Sloth B
I have! It could really expand my reach.
Sloth A
Exactly! Plus, it’s a great way to get support from others while franchising.
Root Explanation

Franchising → It is formed from 'franchise' (from Old French *franchise*, meaning freedom or privilege) and the suffix '-ing' (indicating the action or process of). The word 'franchising' refers to the process of granting the right to operate a business under a particular brand or system, thus providing a form of business freedom or privilege.

Memory Tip

Think of 'franchise' as a special 'privilege' to operate a business, and '-ing' shows that it's the action of doing that. This helps you remember that franchising is the process of granting that business privilege.

Visually Confused Words
frenching
branching
Is this page helpful?
Sloth B
True, and it would help maintain brand consistency.

Synonyms & Antonyms
Synonyms
licensing
authorizing
permitting
Antonyms
restricting
prohibiting
forbidding