Definition

A person or company that gives the right to sell their products or services under their brand name.

Example

The franchiser provided all the necessary training and support to the new franchisee.

Conversation

Have you ever thought about becoming a franchiser?

Not really, but it sounds interesting. What does it involve?

Well, you get to grant franchises to other businesses and help them grow.

That actually sounds pretty cool! I might look into it.

Synonyms & Antonyms

Root Explanation

Franchiser → It is formed from "franchise" (from Old French *franchise*, meaning freedom or privilege) and "-er" (meaning a person who). A franchiser is a person who grants the right to use a business model or brand.

Memory Tip

Think of a franchiser as someone who gives 'freedom' ('franchise') to others to operate a business under their name.

Visually Confused Words