Definition

Describing something that has been made more characteristic of or associated with women or femininity.

Example

The feminised version of the product appealed to a broader audience.

Conversation

Have you noticed how some brands have feminised their products lately?

Yeah, it's interesting to see that shift in marketing.

I think it makes them more appealing to a broader audience.

Absolutely, it's a smart move to connect with different consumers.

Synonyms & Antonyms

Definition

To make something more feminine or to give it characteristics typically associated with women.

Example

The artist feminised the character in her painting to reflect a softer perspective.

Tense Forms

Conversation

Did you see how the new campaign feminised the product line?

Yeah, it really changed the way people view it now.

I think it’s great that they feminised the branding to be more inclusive.

Root Explanation

Feminised → It is formed from "feminine" (from Latin "feminina", meaning female) and "-ise" (a suffix used to form verbs indicating a process). The word "feminised" means to make something female or to adopt female characteristics.

Memory Tip

Think of the word 'feminine' which relates to being female, and remember that 'feminised' means to make something female or to take on female traits.

Visually Confused Words