Definition

The set of beliefs, values, or ideas that define a person, group, or culture.

Example

The company's ethos emphasizes sustainability and community involvement.

Conversation

Have you ever thought about the ethos behind the brands we support?

Yeah, it’s interesting how some companies really promote their values.

Exactly! I feel like a strong ethos can make a brand more trustworthy.

For sure! It influences my decisions when I'm shopping.

Synonyms & Antonyms

Root Explanation

Ethos comes from the Greek word "ēthos" (meaning character or custom). It refers to the distinguishing character or values of a person, group, or culture.

Memory Tip

Think of 'character' in Greek — that's what ethos represents, the character or values that define a person or culture.

Visually Confused Words