IPA: /ˌɛθnoʊˈsɛntrɪsɪti/
KK: /ɛθnoʊˈsɛntrɪsɪti/
The belief that one's own culture or ethnic group is superior to others, often leading to a biased view of other cultures.
His ethnocentricity made it difficult for him to appreciate the traditions of other cultures.
Ethnocentricity is formed from "ethno-" (from Greek "ethnos", meaning nation or people) and "centricity" (from Latin "centrum", meaning center). The term describes the quality of viewing one's own ethnic group as the center of everything, often leading to the belief that other cultures are inferior.
Think of 'ethno-' meaning 'people' and 'centricity' meaning 'center' — this helps you remember that ethnocentricity is about seeing one's own people as the center of importance.