IPA: /ˌɛθnoʊˈsɛntrɪk/
KK: /ˌɛθnoʊˈsɛntrɪk/
Relating to the belief that one's own culture or ethnic group is better than others.
His ethnocentric views made it difficult for him to appreciate other cultures.
Ethnocentric is formed from "ethno-" (from Greek "ethnos", meaning nation or people) and "centric" (from Latin "centrum", meaning center). The word describes a viewpoint that places one's own ethnic group at the center of interpretation and understanding, often leading to the belief that one's own culture is superior to others.
Think of 'ethno-' meaning 'people' and 'centric' meaning 'center' — this helps you remember that ethnocentric refers to viewing one's own people as the center of the world.