Definition

A formal approval or support for something, often given by a person or organization, which can include a signature or statement of validation.

Example

The celebrity's endorsement of the product helped boost its sales significantly.

Conversation

Did you see that athlete's new endorsement deal with the shoe brand?

Yeah, it's crazy how much they pay for those!

I wonder how they choose which products to give their endorsement to.

Probably based on what fits their image and what their fans would like.

Synonyms & Antonyms

Root Explanation

Endorsement → It is formed from "en-" (meaning to cause to be) and "dorse" (from Latin "dorsum", meaning back) combined with the suffix "-ment" (indicating the action or result of). The word "endorsement" refers to the act of signing or approving something, essentially giving support or backing to it.

Memory Tip

Think of 'causing to be' ('en-') and 'back' ('dorsum') — this helps you remember that endorsement means giving support or backing to something.

Visually Confused Words