Definition

A situation where there is a decrease in business or economic activity, often leading to negative effects on the economy.

Example

The company faced a significant downturn in sales last year due to the economic crisis.

Conversation

Have you noticed the recent economic downturn?

Yeah, it's been tough for a lot of businesses lately.

I hope it improves soon; it really affects everyone.

For sure, let's just stay hopeful and support local shops.

Synonyms & Antonyms

Root Explanation

Downturn → It is formed from "down" (from Old English *dūne*, meaning downward) and "turn" (from Old English *turnian*, meaning to turn). The word "downturn" refers to a turning or movement downward, often used in economic contexts to describe a decline.

Memory Tip

Think of something moving 'downward' ('down') and then 'turning' ('turn') — this helps you remember that a downturn indicates a decline.

Visually Confused Words