Definition

The process of making something more varied or different, often by adding new elements or options.

Example

The company's diversification into new markets helped it grow its revenue significantly.

Conversation

Have you heard about the company's plan for diversification?

Yeah, I read that they're looking to invest in new markets.

I think diversification is a smart move for them.

Definitely! It helps reduce risk and opens up more opportunities.

Synonyms & Antonyms

Root Explanation

Diversification → It is formed from "divertere" (meaning to turn in different directions) and the suffix "-fication" (meaning the process of making or doing). The word "diversification" refers to the process of making something diverse or varied, often in the context of investments or products.

Memory Tip

Think of the idea of 'turning in different directions' — that's what diversification means, creating variety or differences in a group.

Visually Confused Words