Definition

A person or business that sells goods at lower prices than usual, often by reducing the original price.

Example

The discounter offered great deals on electronics during the holiday season.

Conversation

Have you checked out the new discounter that opened downtown?

Yeah, I went there last weekend and found some great deals!

I heard their prices are much lower than regular stores.

Absolutely! It's a perfect place to save money on groceries.

Synonyms & Antonyms

Root Explanation

Discounter → It is formed from "dis-" (meaning apart) and "count" (from Latin "computare", meaning to calculate or reckon). The word refers to someone who calculates or reckons prices apart, typically offering reductions or discounts.

Memory Tip

Think of someone who 'calculates apart' ('dis-') from the original price — that's why a discounter offers lower prices.

Visually Confused Words