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discontinuation

Intermediate (B1)

IPA: /ˌdɪs.kənˈtɪn.jəˌʃən/

KK: /dɪsˌkɒn.tɪˈnueɪ.ʃən/

noun
Definition

The act of stopping something or bringing it to an end.


Example

The discontinuation of the product surprised many customers.


Conversation
Sloth A
Did you hear about the discontinuation of that cereal brand we used to love?
Sloth B
Yeah, it’s such a bummer! I can't believe they decided to stop making it.
Sloth A
I know, right? I was really looking forward to having it for breakfast again.
Sloth B
Same here! Now I have to find a new favorite.

Synonyms & Antonyms
Synonyms
cessation
termination
suspension
Antonyms
continuation
persistence
resumption
Root Explanation

Discontinuation → It is formed from "dis-" (meaning apart) and "continuare" (meaning to continue). The word describes the act of stopping or ceasing something that was previously ongoing, effectively meaning to take apart the continuity.

Memory Tip

Think of something being 'taken apart' ('dis-') from its 'continuation' — that's why discontinuation means stopping something that was ongoing.

Visually Confused Words
prediscontinuation
continuation
contignation
procontinuation
noncontinuation
decontamination
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