IPA: /dɪˈmjʊə/
KK: /dɪˈmjʊr/
Someone who is shy and modest, often behaving in a reserved way.
She wore a demure dress to the formal event, which made her look elegant and modest.
Comparative: more demure
Superlative: most demure
Demure comes from the Old French 'demourer' (meaning to stay or remain) and the suffix '-e' which is a common ending in adjectives. The word 'demure' describes a person who is modest and reserved, as if they are staying back or holding back in social situations.
Think of someone who is 'staying back' or 'remaining modest' in a social setting — that's what demure means.