IPA: /ˈkɔɪɪʃ/
KK: /kɔɪɪʃ/
A little shy or modest, often in a playful or flirtatious way.
She gave him a coyish smile that made him curious about her feelings.
Coyish → The word 'coyish' is derived from 'coy' (from Middle English *coi*, meaning quiet or reserved) and the suffix '-ish' (meaning having the quality of). Thus, 'coyish' describes a quality of being shy or modest in a playful or flirtatious manner.
Think of someone who is 'quiet' or 'reserved' ('coy') and has a playful quality ('-ish'). This helps you remember that 'coyish' refers to someone who is playfully shy or modest.