IPA: /ˈkʌvɪtəbl/
KK: /ˈkoʊvɪtəbl/
Something that is very desirable or attractive, often because it is rare or valuable.
The limited edition watch is highly covetable among collectors.
Comparative: more covetable
Superlative: most covetable
Covetable → It is formed from "covet" (from Old French *coveitier*, meaning to desire or long for) and "-able" (meaning capable of being). The word "covetable" means something that is capable of being desired or longed for.
Think of something that is 'capable of being desired' — 'covet' means to desire, and '-able' indicates that it can be desired.