Definition

A trend that goes against the popular or mainstream trends.

Example

The rise of local businesses is seen as a countertrend to the dominance of large corporations.

Conversation

Have you noticed any countertrend in fashion lately?

Yeah, it's interesting how some people are going back to vintage styles.

I think it's great to see a countertrend to fast fashion.

Absolutely! It makes shopping more unique and fun.

Synonyms & Antonyms

Root Explanation

Countertrend → It is formed from "counter-" (meaning against) and "trend" (from Old English "trend", meaning a course or direction). The word "countertrend" refers to a movement or direction that goes against the prevailing trend.

Memory Tip

Think of going 'against' ('counter-') the 'direction' ('trend') of something — that's what a countertrend means.

Visually Confused Words