Definition

A popular or memorable word or phrase often used to attract attention or convey a specific idea.

Example

The new marketing campaign featured a clever catchword that quickly became popular among consumers.

Conversation

Have you heard that new catchword everyone is using for marketing?

Yeah, I think it's really clever and memorable.

It makes me wonder how many companies depend on a good catchword.

Absolutely! A great catchword can really change the perception of a brand.

Synonyms & Antonyms

Root Explanation

Catchword is formed from "catch" (from Old English *ceacian*, meaning to seize or capture) and "word" (from Old English *word*, meaning a unit of language). The term refers to a word or phrase that is easily remembered and often used to attract attention or convey a particular idea.

Memory Tip

Think of 'catching' something, like a word that grabs your attention — that's why a catchword is a memorable phrase.

Visually Confused Words