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brochure

Elementary (A2)

IPA: /brəʊˈʃʊə/

KK: /broʊˈʃʊr/

noun
Definition

A small booklet or pamphlet that provides information about a product, service, or event, often used for advertising purposes.


Example

I picked up a brochure at the travel agency to learn more about their vacation packages.


Conversation
Sloth A
Have you seen that new travel brochure for Italy?
Sloth B
No, I haven't! What does it say?
Sloth A
It has some amazing pictures and details about the best places to visit.
Sloth B
That sounds great! I should definitely check it out.

Synonyms & Antonyms
Synonyms
pamphlet
leaflet
booklet
Antonyms
novel
manual
guide
Root Explanation

Brochure comes from the French word *brochure*, meaning a small book or pamphlet. The term is derived from the verb *brocher*, which means to stitch or bind, referring to the way the pages are put together. Thus, a brochure is a small booklet that is bound together.

Memory Tip

Imagine a small book that is 'stitched' together — that's what a brochure is, a little booklet that presents information.

Visually Confused Words
brachyure
procure
brioche
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