Definition

The process of using intense persuasion to change someone's beliefs or thoughts, often through repeated messages or indoctrination.

Example

The cult was known for its brainwashing techniques that altered the members' views on reality.

Conversation

Have you heard about that new documentary on brainwashing?

Yeah, I watched it last night; it was pretty shocking.

I didn't realize how common brainwashing techniques are in advertising.

Totally! It's scary how easily people can be influenced.

Synonyms & Antonyms

Root Explanation

Brainwashing → It is formed from "brain" (from Old English "brægen", meaning the organ of thought) and "washing" (from Old English "wascan", meaning to cleanse). The term describes the process of cleansing or altering one's thoughts or beliefs, particularly through coercive means.

Memory Tip

Think of 'cleansing' ('washing') the 'thoughts' ('brain') — that's why brainwashing means altering someone's beliefs.

Visually Confused Words