Definition

A way for a group of people to come together and share their ideas to solve a problem or create new solutions.

Example

During the meeting, we spent an hour brainstorming new marketing strategies.

Conversation

I think we really need to start brainstorming ideas for our project.

Definitely! It’s a great way to come up with creative solutions.

How about we set a time to meet and do some brainstorming together?

Sounds good to me! I love bouncing ideas off each other.

Synonyms & Antonyms

Root Explanation

Brainstorming is formed from "brain" (from Old English "brægen", meaning the organ of thought) and "storming" (from the verb "storm", meaning to attack or assault). The term describes the act of attacking a problem with ideas generated by the brain.

Memory Tip

Think of using your 'brain' to 'attack' a problem with a flurry of ideas — that's what brainstorming means.

Visually Confused Words