IPA: //ˈbleɪtənt//
KK: /ˈbleɪtənt/
Very obvious and offensive, often in a way that is hard to ignore.
His blatant disregard for the rules got him into trouble.
Blatant originates from the Latin word 'blatans' (meaning bellowing or noisy), which is the present participle of 'blatare' (meaning to bleat or cry out). The word describes something that is loud and obvious, often in a way that is offensive or shameless.
Think of something that is 'noisy' or 'bellowing' — that's why 'blatant' means something that is very obvious or loud, often in a negative way.