billboard
Elementary (A2)
IPA: /ˈbɪl.bɔːrd/
KK: /ˈbɪlˌbɔrd/
noun
Definition
A large board used to display advertisements in public areas, often seen along roads or on buildings.
Example
The new advertisement on the billboard caught everyone's attention as they drove by.
Conversation
Did you see that huge billboard on the highway?
Yeah, it's impossible to miss!
I wonder how much they pay for a spot on that billboard.
Probably a lot, especially since it gets so much traffic.
Synonyms & Antonyms
Synonyms
sign
poster
display
Antonyms
concealment
hiding
secret
verb
Definition
To promote something by displaying it prominently, similar to how advertisements are shown on large signs in public places.
Example
The company decided to billboard their new product to attract more customers.
Tense Forms
Past: billboarded
Past Participle: billboarded
Conversation
Have you seen how they billboard the new restaurant downtown?
Yeah, I noticed it the other day! It really stands out.
I think it’s a great way to attract customers.
Root Explanation
Billboard is formed from "bill" (from Old English *bylle*, meaning a written notice or document) and "board" (from Old English *bord*, meaning a flat surface or plank). The word refers to a flat surface used for displaying written notices or advertisements.
Memory Tip
Think of a 'written notice' ('bill') displayed on a 'flat surface' ('board') — that's what a billboard is.
Visually Confused Words
millboard