IPA: //ˈbæŋ.kə.bɪl.ɪ.ti//
KK: /ˈbæŋkəˌbɪləti/
The quality of being able to attract investment or financial support.
The film's bankability was boosted by its star-studded cast.
Bankability is formed from "bank" (from Old Italian *banca*, meaning a bench or table for money exchange) and "-ability" (meaning the quality of being able to). The term refers to the quality of being able to be financed or supported by a bank.
Think of a 'bank' as a place where money is exchanged, and '-ability' means the quality of being able. This helps you remember that 'bankability' refers to the quality of being able to secure financial support.