Definition

A term used in marketing to refer to the non-banking divisions of a financial company that includes the word 'Bank' in its name, suggesting safety without guaranteeing it.

Example

The Banc of Manhattan Insurance offers various financial products that are not directly related to banking.

Conversation

Have you heard about that new banc that just opened in town?

Yeah, I saw the sign, but I’m not sure what they actually do.

Apparently, they offer a bunch of financial services but with a twist on the name.

That’s interesting! I wonder if it’s just a gimmick or something more reliable.

Synonyms & Antonyms

Root Explanation

Banc → The word 'banc' comes from Old French 'banque', meaning a bench or a table, which was used in the context of money lending. It refers to the original practice of moneylenders conducting their business on benches in public places.

Memory Tip

Think of a 'bench' where moneylenders used to sit and conduct their business — that's how 'banc' relates to banking.

Visually Confused Words