IPA: /ˌɔːtəʊˈkætəlaɪsɪs/
KK: /ɔːtəʊˈkætəlaɪsɪs/
A process in which a chemical reaction is sped up by one of the products formed during that reaction.
In the lab, we observed autocatalysis when the product of the reaction increased its own rate.
Autocatalysis is formed from "auto-" (from Greek "αὐτός", meaning self) and "catalysis" (from Greek "καταλύσις", meaning dissolution or breaking down). The term describes a process where a reaction is catalyzed by one of its products, effectively meaning self-catalyzing.
Think of 'self' ('auto-') helping to 'break down' ('catalysis') a reaction — that's why autocatalysis means a reaction that helps itself.