IPA: /əˈʃʊrər/
KK: /əˈʃʊrər/
A person or company that provides insurance or guarantees against loss or damage.
The assuror evaluated the risks before issuing the policy.
The word 'assuror' comes from Latin 'assurare', which is formed from 'ad-' (meaning to) and 'sura' (meaning to assure or to make secure). The term originally referred to the act of making something secure or certain.
Think of 'assuring' someone by making them feel secure — 'ad-' means to, and 'sura' relates to making secure.