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assurer

Intermediate (B1)

IPA: /əˈʃʊrər/

KK: /əˈʃʊrər/

noun
Definition

A person or organization that provides assurance or guarantees, often in the context of insurance or financial security.


Example

The assurer evaluated the risks before providing coverage for the property.


Conversation
Sloth A
Have you ever thought about getting an assurer for your car?
Sloth B
I haven't, but I guess it makes sense for peace of mind.
Sloth A
Yeah, I heard they can really help if something goes wrong.
Sloth B
Totally! It's nice to know someone has your back like that.

Synonyms & Antonyms
Synonyms
guarantor
insurer
underwriter
Antonyms
debtor
loser
defaulter
Root Explanation

Assurer is derived from the Old French word 'asseurer', which means to assure or make safe. The word is formed from 'a-' (a variant of 'ad-', meaning to) and 'securus' (from Latin, meaning safe or secure). Thus, 'assurer' means to make something safe or to assure someone of something.

Memory Tip

Think of 'making something safe' — 'a-' means to, and 'securus' means safe. This helps you remember that 'assurer' means to assure or make something secure.

Visually Confused Words
reassurer
reassure
pasturer
measurer
assorter
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