IPA: /əˈʃʊrər/
KK: /əˈʃʊrər/
A person or organization that provides assurance or guarantees, often in the context of insurance or financial security.
The assurer evaluated the risks before providing coverage for the property.
Assurer is derived from the Old French word 'asseurer', which means to assure or make safe. The word is formed from 'a-' (a variant of 'ad-', meaning to) and 'securus' (from Latin, meaning safe or secure). Thus, 'assurer' means to make something safe or to assure someone of something.
Think of 'making something safe' — 'a-' means to, and 'securus' means safe. This helps you remember that 'assurer' means to assure or make something secure.