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assurance

Intermediate (B1)

IPA: /əˈʃʊərəns/

KK: /əˈʃʊərəns/

noun
Definition

A promise or guarantee that something will happen or be true, which helps to build confidence and reduce doubt.


Example

She gave her assurance that the project would be completed on time.


Conversation
Sloth A
I really need some assurance that this project will go well.
Sloth B
I understand, but I think we have a solid plan in place.
Sloth A
Yeah, I just want to feel more confident about it.
Sloth B
Don't worry, we’ll get through it together with some good preparation.

Synonyms & Antonyms
Synonyms
confidence
certainty
guarantee
Antonyms
doubt
uncertainty
insecurity
Root Explanation

Assurance is formed from "assurer" (from Old French, meaning to make safe or secure) and the suffix "-ance" (indicating a state or quality). The word "assurance" refers to the state of being assured or having confidence in something.

Memory Tip

Think of being made 'safe' or 'secure' ('assurer') and the state of that feeling ('-ance'). This helps you remember that assurance means having confidence or certainty.

Visually Confused Words
reassurance
preassurance
nonassurance
issuance
foreassurance
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