Definition

Having a confident and forceful personality, able to express opinions and needs clearly without being aggressive.

Example

She was assertive in the meeting, making sure her ideas were heard and considered.

Conversation

I think you should be more assertive in meetings.

Really? I thought being quiet was better sometimes.

Not always! Being assertive can help you express your ideas clearly.

You might be right; I’ll try to speak up more next time.

Synonyms & Antonyms

Root Explanation

Assertive → It is formed from "ad-" (meaning to) and "serere" (meaning to join or to bind). The word describes a manner of expressing oneself that is confident and direct, as if one is binding their thoughts firmly to the conversation.

Memory Tip

Think of someone who is confidently 'joining' ('serere') the conversation by expressing their thoughts directly — that's what being assertive means.

Visually Confused Words