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anticommercial

Intermediate (B1)

IPA: /ˌæntiˈkɒmɜːrʃəl/

KK: /æntiˈkɒmɜːrʃəl/

adjective
Definition

Describing something that is against or not in favor of commercialism, which is the practice of making a profit from goods and services.


Example

The artist's work is often seen as anticommercial, focusing on expression rather than profit.


Conversation
Sloth A
Have you noticed how many ads there are everywhere now?
Sloth B
Yeah, it's overwhelming and feels so anticommercial sometimes.
Sloth A
I appreciate brands that focus on quality instead of just selling.
Sloth B
Same here! I think more people should support those anticommercial efforts.

Synonyms & Antonyms
Synonyms
uncommercial
noncommercial
antiestablishment
Antonyms
commercial
profitable
marketable
Root Explanation

Anticommercial is formed from "anti-" (meaning against) and "commercial" (from Latin "commercium", meaning trade or commerce). The word describes something that is against or opposed to commerce or commercial activities.

Memory Tip

Think of 'anti-' meaning against, and 'commercial' relating to trade — so anticommercial refers to being against trade or commerce.

Visually Confused Words
uncommercial
commercial
noncommercial
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