IPA: /əˈnælɪtɪks/
KK: /əˈnælɪtɪks/
The study and interpretation of data to understand patterns and trends.
Companies use analytics to improve their marketing strategies.
Analytics → It is formed from "analusis" (from Greek ἀνάλυσις, meaning a breaking up or loosening) and the suffix "-ics" (meaning a field of study or practice). The word "analytics" refers to the systematic analysis of data or information, breaking it down to understand and interpret it.
Think of 'breaking down' ('analusis') information to study it systematically — that's what analytics is all about.