Definition

A thing that attracts or tempts someone, often in a way that is difficult to resist.

Example

The allurement of the bright lights drew the tourists to the city.

Conversation

I can't believe how much allurement that new cafe has with its colorful decorations.

Right? It really draws people in with its charm and vibe.

I felt so tempted to go in just because of the atmosphere and that allurement they created.

Totally! Sometimes a nice setting is all it takes to make you want to stay.

Synonyms & Antonyms

Root Explanation

Allurement is formed from "allure" (from Old French *alurer*, meaning to entice or attract) and "-ment" (a suffix used to form nouns indicating an action or resulting state). The word "allurement" refers to the act of enticing or attracting someone, often in a seductive manner.

Memory Tip

Think of the Old French word 'alurer' which means to entice — this helps you remember that 'allurement' is about the act of attracting or enticing someone.

Visually Confused Words