Definition

A type of advertisement that is designed to look like an article or editorial, promoting the views or interests of a company or organization.

Example

The magazine featured an advertorial that discussed the benefits of the new product while looking like a regular article.

Conversation

Have you ever seen an advertorial in a magazine?

Yeah, they can be really interesting to read!

I think it's cool how they blend advertising with editorial content.

Definitely! It makes the ads feel more engaging.

Synonyms & Antonyms

Root Explanation

Advertorial is a blend of "advertisement" (from Latin "advertere", meaning to turn towards) and "editorial" (from Latin "editorialis", meaning relating to an editor). The word refers to content that is designed to look like an editorial but is actually an advertisement.

Memory Tip

Think of an 'advertisement' that is presented in an 'editorial' style — that's what an advertorial is.

Visually Confused Words