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Elementary (A2)

IPA: /ˌæd.vəˈtaɪz.mənt/

KK: /ˌæd.vɚˈtaɪz.mənt/

noun
Definition

A message or announcement that is meant to promote a product, service, or event, often found in newspapers, on television, or online.


Example

The advertisement for the new smartphone caught my eye immediately.


Conversation
Sloth A
Did you see that new advertisement for the coffee shop down the street?
Sloth B
Yeah, I did! It looks really inviting.
Sloth A
I think they have some cool promotions in the advertisement too.
Sloth B
I might check it out this weekend.

Synonyms & Antonyms
Synonyms
promotion
announcement
notice
Antonyms
silence
concealment
suppression
Root Explanation

Advertisement → It is formed from "ad-" (meaning to) and "vertere" (meaning to turn). The word refers to turning attention towards something, typically a product or service, to inform or persuade.

Memory Tip

Think of 'turning' attention 'to' something — that's why advertisement means to draw attention to a product or service.

Visually Confused Words
unadvertisement
readvertisement
divertisement
preadvertisement
advisement
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