Definition

A group of people who are easily affected by what they see and hear in mass media, such as television, radio, and the internet.

Example

The admass is often targeted by advertisers looking to maximize their reach.

Conversation

Have you noticed how some people just follow trends without thinking?

Yeah, it seems like they’re part of the admass that media targets.

Exactly! It’s fascinating how easily influenced they can be.

True, sometimes I wonder if we’re all a bit like that.

Synonyms & Antonyms

Root Explanation

Admass is formed from "ad-" (meaning to or towards) and "mass" (from Latin "massa", meaning a lump or mass). The word refers to the act of directing or appealing to a large group of people, often in the context of advertising or mass communication.

Memory Tip

Think of 'ad-' meaning 'to' or 'towards' and 'mass' as a large group — this helps you remember that 'admass' relates to appealing to a large audience.

Visually Confused Words